Fetcham park, one of the top 100 wedding venues in the uk, contacted kcd to elevate their brand to a more premium market. Kcd created a modular system with longevity, yet contemporary appeal, inspired by the fp grounds & house. An extensive brand standards was created across multiple channels. The design focused on modularity with interchangeable patterns that integrate with the logotype, monogram, allowing extravagance for the private clients and restraint for the corporate clients.