CÍRCULO DEL CASINO

Proposed branding for Hotel Círculo del Casino Gran Vía, Madrid. Inspired by the casino and neoclassical architecture, KCS created a compressive identity with bold, modular patterns inspired by the casino, with gold foil overlapping typography inspired by the neoclassical architecture. Due to a conflict with the naming structure, the final identity veered away from the casino connection, but still used the proprietary typeface and logo system.

DESIGNED WITH

Noho Comunicación

CREATIVE DIRECTION

Alicia Catalan

ART DIRECTION

Miguel Cano

CLIENT

Hotel Círculo Gran Via / Noho

TYPOGRAPHY

Proprietary Círculo Gran, Avenir, Cormorant Garamond