Fantastic Rum Accelerator

Obsessive distiller Bryan Davis invented a contraption for aging booze − fast. His goal: To create highly engineered, rapidly prototyped spirits that are unlike any you’ve tasted before. Wired commissioned Kevin Cantrell Studio to assist in expressing this through typography unlike anything you’ve seen before. Inspired by the art deco roots of Davis’ machine, KCS and Wired developed a modernized deco look and feel imbued with a sense of speed, which is also reflected in the photography and line ornamentation.

DESIGNED AT

Kevin Cantrell Studio

CLIENT

Wired Magazine

CREATIVE DIRECTION

David Moretti

ART DIRECTION

Mike Ley

DIRECTOR OF PHOTOGRAPHY

Anna Goldwater Alexander

PHOTOGRAPHY

Joe Pugliese

TYPOGRAPHY

Custom Lettering

RECOGNITION

CommArts Typography Annual ADC 97th Annuals Gold Cube ADC 97th Annual Best of Typography Discipline