NIKE BAT

Nike commissioned KCD to design the perfect game, all american classic, home run king bat trophy. inspired by old world typography that imbues the spirit of baseball, an illustrative, typographic treatment was created that envelopes the entire circumference of the bat. the production was accomplished using a state-of-the-art, proprietary technique by big secret that engineered the artwork to be laser-etched around the bat’s circumference in a seamless finish.

Client

Nike

Creative Direction

John Moon

Design

Co-design with Juan Carlos Pagan

Production

The one and only Big Secret

Photography

Terry Brown and KCD

Typography

All custom lettering