Palmer Beverage Systems

Palmer Beverage Systems sought to refresh its brand identity of 20 years in the beverage canning business. American made and founded, Palmer sought an iconic brand rooted in its rich American history to separate it from the competition, inspired by retro American road signage and ephemera, Kevin Cantrell Studio created an identity that suggests trust and forthrightness.

Work with:

Satellite Office

Brand Strategy

Erik Attkisson


Palmer Sans, Tiempos, Liquorstore, Flama


Typography: Andrei Robu


TDC 68, CA Type Annual, CA Design Annual