BACARDI

The Decadence, the glamour, the dazzle: meet Havana Club’s premium rum. BBDO commissioned KCS to produce an opulent campaign with custom lettering & ornamentation as regal as the product itself. KCS created a toolbox of opulent and versatile ornamentation components for an ongoing campaign, as well as one-off ads so rich in detail as to be impossible to replicate.

Client

BBDO, NYC / Bacardi

Art Direction

Cesar Finamori, Danilo Boer

Role

Lettering & Ornamentation

Fonts

All typography is custom lettering

Illustration

Black Madre Atelier