CÍRCULO DEL CASINO
Proposed branding for Hotel Círculo del Casino Gran Vía, Madrid. Inspired by the casino and neoclassical architecture, KCS created a compressive identity with bold, modular patterns inspired by the casino, with gold foil overlapping typography inspired by the neoclassical architecture. Due to a conflict with the naming structure, the final identity veered away from the casino connection, but still used the proprietary typeface and logo system.
![](http://kevincantrell.com/wp-content/uploads/2018/05/CGV_1b-1400x465.jpg)
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