Villa Beluno Branding

Villa Beluno lay between the blunt physical world and delicate memories made under the grander of our Patagonia sky. We don’t come to Villa Beluno to escape, we come here to remember. Villa Beluno: you belong here. From naming to brand strategy, KCS created a singular brand foundation for a singular hotel experience. Additionally, KCS create a rich and immersive brand vocabulary across multiple brand touchpoint including print and digital, way finding, restaurant and patisserie sub brands featured at Villa Beluno and corresponding packaging systems, as well as the proprietary typeface, Bariloche Sans.


Kevin Cantrell Studio


Creative Director, Letterer, Designer, Type Designer


Proprietary Bariloche Sans, Harriet Text, Custom Lettering