THE FITZROY

A one-of-a-kind collaboration by celebrated design team Roman and Williams and JDS Development Group, the Fitzroy brings back character and beauty through the historical roots of New York architecture. The building features a green terracotta façade and large copper-framed windows. KCS named the building (based on the lost Fitzroy Road that ran through Chelsea in the late 19th Century), created a dynamic and contemporary brand identity system across multiple brand touchpoints including stationery, brochure, sales promotional package, floorpans, website (visit here), billboards, signage, photography art direction, and a proprietary font, Fitzroy Display, all as signature as the building itself.

Designed at

Kevin Cantrell Studio

Client

JDS Development

Services

Strategy, Naming, Art Direction, Branding, Logos, Print, Signage

Photography

Alpha Smoot Nick Rochowski (Bathtub)

Renderings

Hayes Davidson, UK

Fonts

Verlag, Harriet, Proprietary Fitzroy Display, Custom Lettering

Recognition

AIGA 100 Show, SLC

Site Development

Knight Studios, UK