ProFi

The Professional Financial Company (ProFi) is a financial institution positioned to help women entrepreneurs and investors, needed an identity to help it stand out to its target clients. The solution’s distinct blend of engravings with overlapping economic growth wave patterns suggests perpetual financial growth. KCS create a rich brand architecture and brand identity systems with myriad brand touchpoints from print collateral, type design, to a modular and opulence icon and seal identity system.

Role:

Creative Direction, Lettering, Type Design, Design, Illustration

Strategy:

Erik Attkisson

Consulting:

Typography: Andrei Robu

Typography:

Profi Display, Farnham Text, Flama, Custom Lettering

Recognition:

CA Design and Typography Annuals